Tesla’s Cybertruck Discounts Spark Margin Concerns Amid EV Market Pressures

Tesla has unleashed aggressive pricing tactics on its Cybertruck, slashing prices and offering 0% APR financing to counter softening demand. The move, while attractive to buyers with potential savings exceeding $10,000 including federal credits, casts shadows over already-thin automotive margins. Electrek reports the promotion hinges on purchasing the $8,000 Full Self-Driving package—a bundling strategy that may mask underlying demand weakness.

Investors face mounting questions as price cuts collide with rising competition in the EV sector. The temporary financing offer, valid through June, highlights Tesla’s balancing act between volume growth and profitability. One discounted Cyberbeast demo unit illustrates the math: a $94,940 sticker price post-$10,550 reduction, with further savings possible via the $7,500 federal tax credit.